How Do I ?

Age Friendly Business

It’s easy to make your business age friendly. Most age friendly practices are low or zero cost and can mean a big difference in your bottom line. Simple changes such as making your business easier to find, enter, move around and make purchases in are good for your customers and better for your business.

By advertising yourself as an age friendly business, you are letting older people know that you value their custom and you are committed to serving them. Join the Age Friendly Business community today and learn how to attract and retain this powerful customer base.
What is involved?
In four simple steps, you will be an Age Friendly Business.

  1. Identify a member of staff to act as a champion for age-friendliness
  2. Attend the information seminar in your area
  3. Consult with your older customers
  4. Create a Commitment to Age Friendliness with your first three actions.

Nationally, Age Friendly Business Recognition is a growing brand, supported by Chambers Ireland, the Age Friendly Counties Programme, Age and Opportunity and the Netwell Centre. This recognition allows customers to identify you as an age friendly business and publicises your business to older consumers.

You will get decal window sticker and be included in the directory of Age Friendly Businesses. We can also connect you to others in the age-friendly business network and provide a tool kit and support on how to give better service to older adults and in turn, increase your business.


Click to download the Age-friendly business flyer
For more information on Age Friendly business, please visit

Kinsale Age Friendly Business Recognition Programme 

As part of Kinsale becoming an Age Friendly Town, local business owners, managers and staff took part in the Age Friendly Business Recognition Programme to look at ways businesses in Kinsale can cater for the needs of older people who visit or live within the community. Kinsale as an age-friendly town ensures that businesses are welcoming, supportive and safe; promote community activities; provides services that are widely known and easily accessible to older people. Such a society benefits all whether ‘young’, ‘yet to age’ or ‘actively ageing’.

A key objective of the programme was to raise awareness within the Kinsale business community of customers with dementia and to reduce the stigma attached to the condition. Furthermore, the programme recognises and promotes the improvements made by local businesses to provide more Age Friendly services and products to tap into an existing and growing market segment.

Following training with businesses in Kinsale last November, a presentation of Age Friendly charters with specific actions to benefit older people and Age Friendly stickers were presented to local businesses today (Tuesday) in Acton’s Hotel by Councillor Alan Coleman who commented, “Ageing is a matter that affects us all. As life expectancy increases the onus is on society to adapt in a manner that provides older people with the physical, economic and social opportunities to ensure they enjoy the best quality of life. Therefore, the development of an age-friendly society, with businesses taking the lead, is both urgent and timely”.

Tomas O’Brien from the Kinsale Chamber of Tourism & Business added, “there are plenty of economic arguments to be made to support the Kinsale Age Friendly Business Recognition Programme – we all know about the greater spending power, disposable income and customer loyalty but most importantly it is the right thing for businesses to do”.

 A list of the first businesses to take part in the programme are as follows; AIB, Bank of Ireland, Fintan Lynch Hairdressers, An Bookstor, Fitzgerald and Partners, Lloyd’s Pharmacy, The Blue Haven, The Trident Hotel, Actons Hotel, Alto Holistics, Market Place Surgery, Murphy’s Grocer, Kennedy’s Opticians, Kinsale Dental Practice, Supervalu, Centra, Maloney’s Pharmacy, Atlantic Offshore Adventures, Sip Coffee Lounge and Wine Bar and Sheehy Brothers Auctioneers.

 Age Friendly Ireland ( and Kinsale Community Response to Dementia ( facilitated this Programme with the support of the Kinsale Chamber of Tourism & Business and Cork County Council. For further information on the Age Friendly Business Recognition Programme and if a business is interested in getting involved please contact Aileen Hurley on or call (021) 428 5934