Each Age Friendly City or County initiative establishes a local Older People’s Council, as an early first step. The Council is open to all older people and their organisations to join. It is developed through the public consultations that are carried out with older people at town and village level.
The purpose of the Older People’s Councils is to ensure that the voice of the older person is heard loud and clear at the Alliance table. The Older People’s Councils will often generate ideas for innovative and creative age friendly projects, tackling a range of issues from isolation and loneliness to fitness and active ageing.